Owners Buy Smaller Pet Food Packages As Inflation Rise 

        As premium dog, cat and other pet food has become more expensive for consumers, their spending habits have also changed. However, even with inflation and the epidemic, consumer behavior has not been greatly affected.

        Rising prices for dogs, cats and other pet foods have become one of the major headwinds to global industry growth in 2022. Since May 2021, big data in the industry has observed a steady climb in pet food prices.

        A study in the US and Europe, which surveyed dog and cat owners in April 2022, found that while price remains the top driver of pet food sales, two-thirds of these 'pet parents' surveyed said , if the price of their preferred pet food goes up, they don't want a cut-price deal. These consumer respondents also indicated that despite the price increase, they intend to prioritize treats, toys, vitamins and supplements, which are considered non-essential but still very important to their pet children. 

        Rising pet food prices have changed the behavior of some pet owners when buying pet food. Pet owners seem to be buying smaller packs of their favorite brands to save money in the short term and avoid spending more cash flow.

        "NielsenIQ data from March 2021 to May 2022 shows that while inflation continues to climb, petcare EQ units are falling faster than total units, which may indicate consumers are buying smaller units," the analysts wrote. Pack size." "This trend is expected to continue as inflation picks up in June; it's also worth noting that despite high inflation, pet owners aren't looking to change their spending too much in this category. Behavior."